The search paradigm has shifted, and long content is being ranked consistently higher than short content, which once reigned supreme. Users love to engage with well-researched content several thousand words in length, but short content still has its place, and both can be used to improve your rankings and engagements.

Words have meaning. When people read your sales page, every word or phrase produces a particular connotation. Using the right phrases—and avoiding certain ones—is the only way to ensure that readers will continue on to your call to action, which is the ultimate goal.

Deciding whether to write your marketing content yourself or hire it out to a third party can be a little challenging. However, in the long run, most people find that having professional copywriters available means saving both time and money, and also lends credibility to your business.

When deciding whether to use professional writing services, a lot of things need to be considered. Using professional writing companies means eliminating the potential problems associated with hiring freelancers or full-time employees of your own.