All writers get writer’s block; it’s an occupational hazard. The next time you find yourself struggling to develop new ideas for your site’s content, here are some tips that can help you produce more effective and innovative content and, therefore, instill newness in your marketing efforts:
1. Use How-To Videos
How-to videos are excellent tools. They not only give prospects advice on how to be better problem-solvers and more efficient, but also let you establish yourself as an expert in the industry. In addition to creating more trust between you and your prospects, this technique also creates brand familiarity. Since evergreen content doesn’t have to be updated, it should be used when developing educational material. That way, even months after the video is published, the information is still relevant.
2. Offer a Menu of Advice Tips
When your headline contains a number, it becomes popular with your prospects. It gives them a time frame that they’ll be committing to while reading your content. Numbered lists work because people are busy, and these types of lists convince readers that they will not have to devote much time to the list. Moreover, readers are more likely to share information they find valuable in the lists.
3. Conduct an Interview with a Professional
Whether it is an expert or an existing customer, giving your prospects access to an industry thought leader will attract more visitors, because the experts’ material will be considered something of value to the readers themselves.
4. Develop a Case Study to Let Them Know How Your Product Can Solve Their Problem
You will gain satisfied customers quickly, and you can use these customers to create a case study for your website. Describe what the problem was for the client, and how your product or service helped solve the client’s problem. This makes the site more intimate for the reader, and therefore more effective in gaining the reader as a customer.
5. Provide Product Reviews and Comparisons
You can significantly enhance the value of your web content and reputation by providing comprehensive reviews of products associated with your industry. Compare competitors’ offerings of a product and craft a researched comparison, highlighting the similarities and differences.
Soon you will become a recognized authority in your product niche. By creating value-added content like detailed comparisons and reviews, you will attract repeat visitors to your site who will look to you for guidance and suggestions. Customers will have a high level of trust and confidence in what you have to say and offer.
6. Use Images
Regardless of the types of images you use—whether they’re GIFs, infographics, or memes—they can drive a lot of traffic to your site. Again, no new design team is needed, because you can develop your own images with help from products like Piktochart and Canva. These products develop the images in a format that’s ready to share, which is excellent since items like memes and GIFs are extremely popular and get shared more than most other media types.
7. Make Your Content Interactive
Interactive material sends a lot of traffic to your site from social media sites. This includes polls, top-ten lists, personality quizzes, and more. And again, with the help of online tools, you can create this type of content yourself without hiring any new personnel.
Being creative on a regular basis can seem exhausting, but two things help: aiming for material that is informative, and striving to write content that visitors are excited to share with others. Adding more variety by following these seven tips will help, and should increase your readers’ enthusiasm for your web content.
